Join Frends as we grow across the Nordics! Under the leadership of Fredrik Wingren, our Regional Director, we’ve achieved remarkable success in Sweden—driving a 900% increase in new customer acquisition in just six months.

With a strong foundation in Sweden, we’re excited to bring the same energy to our growing network in Norway, strengthening relationships with our amazing customers and partners while introducing more organizations to our customer-focused approach.

Hear from Fredrik about the journey in Sweden. His story highlights the value of strong leadership, teamwork, trusted customer relationships, and how innovative solutions like Frends iPaaS drive impressive growth.

A Journey of Teamwork, Vision, and Opportunity

When I joined Frends, I knew it had incredible potential, but the growth we’ve achieved in just six months has surpassed all expectations. Increasing new customer acquisition by 900% reflects the support, innovation, and trust across the organization, as well as the strong partnerships we’ve built with our customers.

The Freedom to Build a Winning Strategy

From the start, I was trusted to create a customer acquisition strategy tailored to Sweden’s market. This trust, combined with strong support from Frends’ leadership, allowed me to focus on a customer-first, data-driven approach that delivered outstanding results.

This approach enabled us to expand outreach and ensure that Frends iPaaS met and exceeded customer expectations with its innovative integration capabilities.

The Importance of Trust in Growth

Trust and freedom are essential for any leadership team to reach its full potential. At Frends, I was given both—and this made all the difference. With clear goals, a shared mission, and strong support, we built a strategy that delivered real results while encouraging collaboration and innovation.

Teamwork and Adaptability

This success wouldn’t have been possible without the exceptional team I’ve had the privilege to work with. Their passion, expertise, and shared vision for growth have been essential to executing our strategy. Every challenge has been tackled with creativity and determination, and their positive attitude has driven our success.

Empowering a team starts with trust. When you believe in the vision and abilities of the people you hire, you give them the confidence to think creatively and take bold, thoughtful risks. It’s not just about setting ambitious goals; it’s about creating an environment where innovation can thrive.

As leaders, we must also embrace that trust by being strategic, collaborative, and ready to take on big challenges. Together, we’ve built a team full of talent and energy, constantly learning and growing. Every challenge we face strengthens us, and our shared excitement to succeed inspires everyone around us.

Gratitude to Our Customers

Our customers have been essential to this journey. Your trust, feedback, and collaboration have shaped Frends iPaaS into a leading integration platform and continue to inspire us to improve and innovate.

A Shared Vision for the Future

The ambitious goals set by Frends' leadership have encouraged us to think big and push boundaries. The last few months have shown me there’s no limit to what we can achieve with the right people, strong leadership, and trusted customer relationships. As we look ahead, I’m excited to build on our success in Sweden and continue expanding across the Nordics.

Written by: Fredrik Wingren, Frends Regional Director, Sweden.

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