Frends, a company that offers cloud-based, hybrid, and multi-cloud integration software as a service, has hired Tom Schröder as the new Regional Director for Germany and the DACH region. Frends was recognized in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, Worldwide. The company plans to grow in the DACH region, with Tom Schröder leading the way.

"I am thrilled about the honor of expanding Frend’s impressive business into the DACH region. The timing couldn’t be more compelling, seeing so many organizations being challenged with their large-scale cloud integration projects. Proved by its unparalleled customer satisfaction, Frends possesses a distinct advantage in its ability to cater to the specific integration demands and complexities of DACH organizations and their heterogenous IT landscapes – right here, right now,” says Tom Schröder.

With a strong track record in building successful international and DACH branches for global software companies, Tom brings a wealth of experience, deep market knowledge, and valuable relationships to Frends. His former teams quote him as a “role model of a regional director for a software company, leading with a wealth of empathy, IT knowledge and trust to predictable success.”

“Frends will be the glue between legacy on-prem IT stacks and advanced Cloud workloads, ensuring data availability, integrity, and compliance. The technology acts as a digitization hub that connects interfaces of all kinds and ensures the definition of smooth and transferable workflows between applications and services.  Spaghetti integrations that solely rely on individual application owners or developers will be a thing of the past and no longer hold back critical change projects. I foresee Frends emerging as the hidden champion for enterprises and organizations in DACH keen on expediting their digitalization and automation initiatives without falling victim to staff shortages," says Tom Schröder.

Frends iPaaS is an integration platform as a service (iPaaS) that simplifies API integrations and process automation. It offers a lean, low-code, and intuitive platform for managing integrations. Frends boasts over 4000 customers and provides a holistic solution for businesses facing integration challenges and was entitled by "Fastest Implementation" and "Easiest admin" badges by peer reviews in G2.

“The future of Frends is embarking on an exhilarating journey with Tom leading our German and DACH organization. Given his extensive experience and deep understanding of the local market, Tom is ideally positioned to drive the sales of iPaaS in Germany and DACH. His passion for leadership and sales will bolster our team and fuel our ongoing expansion. Together, we aim to redefine the future of Frends and deliver unparalleled service to our clients. Our ambition is to solidify our presence in the DACH region, making impactful strides in both the public and private sectors," says Jukka Rautio, CEO of Frends.

Gartner Disclaimer

Gartner, Magic Quadrant for Integration Platform as a Service, Worldwide, By Keith Guttridge, Andrew Comes, Saikat Ray, Published 24 January 2023 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Frends

Frends iPaaS - is a European Enterprise Integration Platform as a Service that enables customers to integrate applications in the cloud, hybrid, and on-premises in one single user panel. Frends is a low-code iPaaS and utilizes BPMN2.0 - Business Process Management and Notation standard. With Frends, you can develop, manage, and secure all API integrations and process automation within one powerful platform.

Frends was first established in Finland in 1988 and has grown rapidly in the Nordic region's domestic markets and internationally, with 4000+ end customers in over 16 countries.