Mika Moisio has worked for Frends as a Senior Sales Executive since 2021. An experienced sales professional, Mika sells our integration platform, Frends, and related services to customers of various sizes in different industries. Read Mika´s thoughts on what it´s like to sell Frends, how companies benefit from Frends, and what is needed to succeed in the role from our blog. 

A Week in My Life at Frends

Every week is a unique mix of planning, discussions, and action. I spend a lot of time meeting with potential new customers, understanding their needs, and showing them how our Frends platform can simplify their business operations. Finding new leads and opportunities is crucial to my job - it keeps things exciting and ensures we're constantly growing.

Apart from customer meetings, I work closely with our team to prepare detailed proposals and plan the next steps. Once we close a deal, I coordinate with our Key Account Managers and Service Managers to ensure a smooth transition to ongoing customer service and support. It’s all about ensuring our clients feel valued and supported throughout their journey with Frends.

The Challenges and Rewards of My Role

Working in sales in a tech-driven field there is a constant need to stay ahead of the curve—technology evolves rapidly, and many technologies are in the field. I need to stay on top of the game to effectively address our client's needs and convince new customers of the value an integration platform can add to their business.

However, the rewards are highly motivating. There's nothing like the satisfaction of completing a complex sales process or securing a new client after weeks or months of negotiation. These moments make all the hard work worthwhile.

I also enjoy my job's high-paced, dynamic nature - I always have many cases going on simultaneously, and no two days are the same. As customer situations and business cases can be very different, I enjoy having a truly professional presales team supporting our sales work. Also, we are continuously developing our sales process together for maximum efficiency.

Why Frends iPaaS?

Frends iPaaS (Integration Platform as a Service) is our own Nordic iPaaS platform. Our mission is to provide a platform that simplifies organizations' integration landscape from a development and operational point of view.

I believe that any company, regardless of industry and size, can benefit from the value that Frends integration platform provides because, at a high level, integration use cases are quite generic. For instance, many organizations are currently looking for solutions to build Business Intelligence architectures or want to optimize and automate HR processes. Frends integration platform is perfect for these scenarios, among many others.

In the long run, the need for integrations and APIs keeps growing, so we highly encourage organizations to evaluate the benefits of integration architecture built with Frends eiPaaS compared to traditional “point-to-point” architecture.

The benefits are evident even in smaller-scale environments, for example:

All these benefits, among others, boil down to the best possible TCO.

Also the barrier is low if an organization wants to develop and operate integrations on Frends by themselves. To support this, we provide for example, free self-service courses in our Frends Academy online environment.

Working at Frends

Working in sales at Frends has been an incredible journey, and it's undoubtedly the best job I've ever had. There are several reasons why I feel this way.

Supportive Culture and People

First and foremost, the people are fantastic. Everyone is extremely talented and supportive, which makes coming to work every day a pleasure. Whether it’s help from our presales, who are always ready to assist with demos and technical details, or other internal efforts for the sales cases, I feel supported at every step.

I highly appreciate our culture and emphasis on employee well-being. The way Frends cares for its employees is unique—we have benefits like massages and team sports activities that help to be energized, relaxed, and happy. The comprehensive benefits package ensures something for everyone, which helps keep us all motivated and focused on our work and builds up our high team spirit. 

Clear Mission and Product Belief

I appreciate the clear story we tell about who we are and what we offer. At Frends, unlike other places where I’ve worked, which often had a mixed bag of products and services, our focus is precise. This helps me manage multiple sales cases at the same time more effectively and optimizes sales processes.

I also believe wholeheartedly in what we sell—the Frends platform is not just another product for me. It’s the best on the market, and everything around it, from documentation to pricing and we continuously develop the product and offering further.

Being part of this growing Nordic company feels special. Every day is a good day to come to work, and I feel proud to be selling Frends, which I truly believe makes a difference to our customers.

What´s needed to succeed in the role?

In sales, particularly in the fast-paced tech field, success goes beyond just selling products. It’s about passion for what you do, genuinely connecting with people, and understanding their needs. It’s also about passion and belief in the products and services you sell. 

Being proactive, a good listener, and interested in solving problems are crucial to succeeding in this role. These qualities help me connect with customers and provide solutions that make a real difference in their businesses. 

From my experience, I would emphasize these areas:

Are you interested to hear more about Frends iPaaS?

Don´t hesitate to contact Mika and dive into the world of integrations (mika.moisio@frends.com) or book a Frends demo.